Análise da estrutura, conduta e desempenho da cadeia produtiva do peixe no município de Dourados/MS

Abstract

This work had as a purpose to evaluate the development of the production network related to fish farming in Dourados-MS based on the strategic conduct of each link under the consumer market requirements. In order itwas possible the dissertation was divided in two papers, the first aimed to describe the network as a whole besides to identify the main pressure elements of each involved link. The second paper focused the individual conducts facing the market pressures, resulting in the development of the production network. By means of visits and interviews with the producers, slaughterhouses, retailers and consumers, it was applied a semi structured questionnaire, with open and closed questions, that identified what the producer is and the link that has suffered more because the lack of planning and thatlittle actions of its part has been accomplished to the development of the activity. The slaughterhouse works as a partner with medium and big producers, next to its plan, besides using the raw material from other states, focusing the supplying constancy and the quality of the fish. The retailers suffer with the lack of products in Dourados region, so they buy them from other regions of the country, since the slaughterhouse prefers to export its production, not exploring the local market. In its turn, the consumer has to face high costs caused by lack of products causes besides acquiring fish of low quality. In this way, the development of the productive network of fish in Dourados is distant of being considered sustainable and efficient, being necessary action in groups, including the government, associations, private enterprises, in order the get the development.