Redução dos impactos ambientais via alternativas de gestão dos resíduos sólidos

Abstract

Society is warning about the current state of the environment, and with that comes rethinking their attitudes and aimed at creating measures to mitigate environmental impacts. This work deals with the measures that have been taken by some companies in the private productive sector to reduce the environmental impacts of solid waste from processed products after they are consumed and before being disposed of in landfills. Issues related to reverse logistics and green marketing have gained relevance as a set of environmental policy factors, strategic, competitive and economical. In this research we were used three case studies, in two cases the companies adopting reverse logistics actions and procedures, and one of the cases the company adopts actions and procedures of green marketing. The companies concerned were Mercedes Benz, Kaiser Brewery and the third is a beverage industry not identified the source consulted. The survey was conducted through review and analysis of studies using the same companies for case studies. Thus, to obtain a comparison between the methods adopted and thus analyze, through the results, which method is most feasible and financially favorable. It was possible to identify the work that companies see the waste management processes deployed not only a way to reduce the environmental impacts, but also an optimization opportunity of the results, falling costs, good image before the public, better proximity to customers , among others.