Aplicação dos Indicadores Ethos de Responsabilidade Social: um estudo de caso na APAE de Rio Brilhante

Abstract

This study aims to analyze the Social Responsibility actions developed by a third-sector organization, the APAE of Rio Brilhante, regarding the adoption of the Ethos Indicators of Social Responsibility and how these can contribute to improving management practices and stakeholders' perception of the social initiatives undertaken by the institution. The methodology adopted was qualitative in nature, employing a case study approach with interviews and analysis of available institutional documents. The results indicate that, although APAE already engages in social inclusion and environmental awareness activities, there are still challenges related to the formalization of these practices, such as the lack of a structured strategic plan and formal goals. The application of the Ethos Indicators can strengthen the organization's governance and enhance the transparency of its actions, aligning it more closely with the principles of sustainability and social responsibility. Moreover, the study suggests that implementing these management tools can expand APAE's social impact, increasing stakeholder trust and attracting new partners and resources.