A inteligência artificial no ensino superior: desafios e benefícios do ChatGPT

Abstract

This study analyzes the use of ChatGPT as a supportive tool in the educational process within higher education, highlighting its benefits and challenges in the contemporary academic context. Framed within a scenario of digital transformation and technological innovation, the research discusses how artificial intelligence (AI) has become an important resource for personalized learning, task automation, and expanded access to information. The study was conducted at the School of Administration, Accounting Sciences, and Economics (FACE/UFGD), with the participation of students and professors. Methodologically, it is characterized as a quantitative and descriptive research, using structured questionnaires for data collection and analysis. The results indicate that most participants recognize ChatGPT as an effective tool capable of facilitating the understanding of complex content, optimizing time, and improving the quality of academic activities. However, concerns were also identified regarding technological dependence, superficial learning, plagiarism, and the need for ethical training for the responsible use of AI. The findings suggest that, when used critically and guided, ChatGPT can significantly contribute to pedagogical innovation and the improvement of the teaching-learning process in higher education.